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Yamaha Motor Corporation, U.S.A. Privacy Notice
Effective [September 21, 2018]

This Privacy Notice applies to the http://www.bassforsalt.com website (the “Website”) which is owned and operated by Yamaha Motor Corporation U.S.A. ("Yamaha").  Yamaha values your personal information and respects your privacy.  The purpose of this Notice is to keep you informed of: (1) personal information we may collect from or about you; (2) how we may use and share that information; (3) the choices and resources you have with respect to the forgoing; (4) our collection, use and sharing of other non-personal information; and (5) additional information about the Website & Yamaha’s privacy practices.  Our primary purpose in the collection and use of this information is to further our efforts to interact and build relationships with you, our potential or existing customers, in order to provide a diverse array of innovative and reliable products. 

The Website and this Notice are intended for U.S. residents only.  By using the Website, or providing us with any information, you consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside or are a citizen.

1. Information We May Collect From or About You

Passive Information.  When you visit the Website, we may collect passive information about your visit. Passive information is any form of aggregate data, navigational data, tracking data, click-stream data, or historical data, which does not on its own personally identify you. Passive Information includes information collected through cookies and web beacons.

Personal Information.  When you submit data through the Website, we may obtain and collect personal information. Personal information is information collected that personally identifies you, such as by name, email address, mailing address, phone number.  This personal information may be combined with Passive Information or additional information we receive from third parties, as well.  

2. How We May Share or Use Your Personal Information


Sharing.  Personal information may be shared by Yamaha on an international basis with its parent entity, subsidiaries and affiliates.  We will also share your personal information with third parties (including but not limited to FiscalNote, Inc. dba CQ Roll Call and The Rocket Science Group, LLC dba Mail Chimps whose privacy policies can be located at https://www.fiscalnote.com/privacy/ and https://mailchimp.com/legal/privacy/ respectively) at your express direction, such as when you complete the necessary information to subscribe to newsletters, request us to contact you, and/or request that we send a pre-written advocacy letter on your behalf.  Yamaha is not responsible for the handling of such information by these third parties who are responsible for their own privacy policies that would govern such collection, use and handling of this information.   Yamaha may also appoint third party agents in connection with its marketing and survey efforts, subject to a confidentiality agreement concerning the information. In any case, Yamaha will not, without your consent, disclose any such personal information for use in connection with an unrelated third party's marketing efforts.

Use.  Yamaha does not send unsolicited bulk emails or marketing-related communications to anyone who has requested that we not contact them. We send promotional information and communications only to those who have taken affirmative steps to subscribe to these communications or our existing registered customers, who have not unsubscribed or opted out of such communications. You may "opt-out" of our promotional use of your personal information.

If you have opted out of our promotional use of such personal information, Yamaha will not use or disclose such information except as follows:

- to communicate directly with you in connection with your specific requests;
- to permit our website designers to develop features and services that meet your needs (see 4 below, including Cookies;
- to tailor your experience on our Website, showing you individually tailored content (see 4 below, including Cookies;
- to comply with a lawful subpoena or court order;
- to remedy any violation or breach of an agreement between you and Yamaha; and
- to prevent harm to the property or rights of Yamaha or its customers.

3. Choices & Resources With Respect to Your Personal Information


Response Opt-Out. In response to any Yamaha promotional or marketing communication, such as a newsletter or other circulation, if you wish to no longer receive such communications, please follow the "unsubscribe" instructions contained in such communication.  The entity or business group sending such communication will mark your personal information with this request to cease further marketing communications.  However, you may receive future communications from other entities or business groups within Yamaha that have received your personal information, unless you have already unsubscribed from such communications from those other entities or business groups or you have communicated a request to opt-out of such communications from all Yamaha business groups.

Opt-Out, Amend or Delete Contact.  If you wish to opt-out of our use and disclosure of your personal information for marketing and survey purposes (other than through use of the unsubscribe/opt-out provided in a marketing communication you may have received), or if you wish to amend or delete certain information that you have previously provided, please email your request to privacy@yamaha-motor.com.  If opting out in such communication, please provide detail of the specific product segment you wish to opt-out of or whether you wish to opt-out of all applicable products with respect to use and disclosure of your personal information for marketing and survey purposes.  With respect to amendment or deletion of certain information, we will endeavor to provide a simple way to review, correct, update or remove personal information, as applicable.  In some limited circumstances, such as to resolve disputes, comply with retention obligations, troubleshoot problems and enforce our Terms and Conditions, we may retain in our files information you have requested us to remove, but such information is not actively used. 

4. Collection, Use & Sharing of Passive & Other Information Beyond the Scope of Personal Information  Yamaha may share aggregate statistical information with business partners, sponsors or other third parties without sharing your personal information. For example, we may tell an advertiser that X number of visitors visited a certain area on a website, but we would not disclose anything that uniquely identifies those individuals.

Cookies.  Your browser software includes a feature called "cookies." We may work with third parties to use "cookies" to enhance your experience with our Website. If enabled, cookies may store small amounts of data on your computer about your visit to the Website, including your page preferences. Cookies tell us nothing about you personally, unless you specifically give us additional information. Yamaha does not merge or associate our cookie information with any personally identifiable information obtained by us or from third parties. Cookies simply assist us in tracking which of our features you like best and what content you may have viewed during past visits. When you re-visit the Yamaha Website, cookies can enable us to customize our content according to your preferences. We may use cookies to: (i) keep count of your return visits to the Website; (ii) accumulate anonymous, aggregate, statistical information on website usage; (iii) deliver content specific to your interests or past viewing history; and (iv) save your password so you don't have to re-enter it each time you visit our sites. You can also disable cookies. By modifying your browser preferences, you can accept or reject all cookies, or request a notification when a cookie is set.  In addition, Yamaha does work with Google Analytics who uses cookies to collect information such as how often users visit the Website, what pages they visit, and what other sites they used prior to coming to the Website.  We use the information we get from Google Analytics only to improve our Website and services.  Google Analytics may collect the IP address assigned to you on the date you visit the Website, rather than your name or other personally identifying information, but Yamaha has opted out of receiving any personally identifiable information from Google Analytics, including IP addresses.  We do not combine the information generated through the use of Google Analytics with your personal data.  Although Google Analytics places a persistent cookie on your web browser to identify you as a unique user the next time you visit the Website, the cookie cannot be used by anyone but Google.  Google’s ability to use and share information collected by Google Analytics about your visits to the Website is restricted by the Google Analytics Terms of Use and the Google Privacy Policy, located at https://www.google.com/analytics/terms/us.html and https://policies.google.com/privacy.  You may opt out of tracking by Google Analytics: https://tools.google.com/dlpage/gaoptout.

Aggregate Information.  Yamaha may share aggregate statistical information with business partners, sponsors or other third parties without sharing your personal information. For example, we may tell an advertiser that X number of visitors visited a certain area on a website, but we would not disclose anything that uniquely identifies those individuals.

IP Addresses.  An Internet Protocol ("IP") address is a number assigned to your computer whenever you access the Internet. An Internet Service Provider ("ISP") typically assigns a random dynamic IP address at the time of your dial-up. For local area network ("LAN"), DSL, or cable modem users, a static IP address may be permanently assigned to a particular computer. Yamaha does not store or record IP addresses of visitors to its Website.

Web Beacons.  The Website may contain web beacons, which are electronic images (sometimes called "single-pixel gifs") that allow us to count page views, or to access cookies. We may also include web beacons in HTML-formatted newsletters containing graphics that we may send to opt-in subscribers, to count the number of newsletters that have been opened and read. Our web beacons do not collect, gather, monitor, or share any personal information about our website visitors. They are used only to compile our anonymous, aggregate statistics about website usage.

Computer Profiles.  Yamaha may also collect and accumulate other anonymous data that helps us understand and analyze the Internet experience of our visitors. For example, we may accumulate visitor data relating to referring domain names, the type of browsers used, operating system software, screen resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement. None of this information is personally identifiable and we only share this information in the aggregate, reflecting overall website or Internet usage trends, as outlined in this Notice.

5. Additional Information about the Website and Yamaha’s Privacy Practices


Terms of Use.  By using this Website you accept the general Terms and Conditions for using the Website, which are published either in proximate location to the link for this Notice or if not, then the Terms as provided in the following link shall apply http://bassforsalt.com/terms.php, which incorporate the terms of this Notice by reference. If you do not agree to any of these Terms, you should not use the Website.


Information Communicated via Social Media & Other Similar Third Party Platforms.  Any information disclosed via third party communication platforms are outside of the Website and subject to the privacy policies of those applicable third parties. Exercise caution before disclosing your personal information via these public venues (whether through public post or via direct messages) all of which you do at your own risk. If you do so, you may receive unsolicited emails or "spam." Yamaha cannot safeguard the privacy of personal information that is disclosed and can be viewed or accessed online in this manner.  Personal information you provide to Yamaha via third party communication platforms may be combined with any of your personal information Yamaha may already have subject to this Notice.


Links & Third Party Sites.  The Website may contain links to third party websites that are not owned or controlled by Yamaha.  Yamaha has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party website, which may collect both passive and personally identifiable information. In addition, Yamaha will not and cannot censor or edit the content of any third party site. By using the Website, your expressly relieve Yamaha from any and all liability arising from your use of any third party website. Accordingly, we encourage you to be aware when you leave the Yamaha Website, and to read the terms and conditions and privacy policy of each other website that you visit.


Security. We take safeguarding your data seriously.  We seek to use reasonable information security measures to help protect your personal information.  Unfortunately, even though we take measures to protect your personal information, no data transmission or storage system can be guaranteed to be 100% secure.  As a result, we cannot ensure or warrant the security of any information you transmit, and you do at your own risk.  


Children's Online Privacy Protection.  The Website complies with the Children's Online Privacy Protection Act of 1998 (COPPA). COPPA and its accompanying FTC regulation protects the privacy of children using the Internet. Yamaha does not knowingly collect contact or personally identifiable information from children under 13. The Website is not intended to solicit information of any kind from children under 13, and is designed to block our knowing acceptance of any such information, wherever age related information is requested. It is possible that by fraud or deception we may receive information pertaining to children under 13. If we are notified of this, as soon as we verify the information, we will immediately obtain parental consent or otherwise delete the information from our servers. If you want to notify us of our receipt of information by children under 13, please do so by emailing us at privacy@yamaha-motor.com.

Should Yamaha make changes to its Privacy Policy, we will publish an updated Notice to the Website, and/or attempt to further inform you via available contact information. 

If you have questions or concerns regarding the contents of this Notice or any related matters, please contact us at privacy@yamaha-motor.com, or at the following address:

Yamaha Motor Corporation, U.S.A.
Attn: Privacy Manager
6555 Katella Avenue
Cypress, California 90630-5101